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Peter Buys GenCon

Press Release


North America's Largest Game Fair Regularly Hosts 25,000 Game Enthusiasts Each Year

March 21, 2002 (Renton, Wash.) - Leading game developer Wizards of the Coast, a subsidiary of Hasbro, Inc. (NYSE: HAS), announced that it has reached an agreement to sell GenCon, North America's largest game fair, to well-known roleplaying game industry pioneer Peter Adkison. Financial terms of the agreement were not disclosed.

Peter Adkison, founder and former president of Wizards of the Coast, is set to take over the hosting and managing of the GenCon Game Fair in 2002. Wizards of the Coast has successfully run the game fair since 1998 and will continue to provide full events management support for the gaming convention this year. The agreement marks the end of Wizards of the Coast's involvement in the managing and producing of gaming conventions. Wizards of the Coast will remain actively involved in attending and supporting the many conventions throughout the country, including the largest of its kind GenCon, including possible sponsorship opportunities in the future.

"The sale of the GenCon Game Fair allows Wizards of the Coast to become more dedicated to our core businesses," said Vince Caluori, CEO of Wizards of the Coast. "We will now be able to shift additional resources and continue to bring to market great games for our consumers."

Now celebrating its 35th year, GenCon is recognized as being the largest gaming convention in the nation offering something for every science fiction, fantasy, or general game-playing fan. GenCon Game Fair fills the Wisconsin Center District (the equivalent of two city blocks) in Milwaukee and regularly showcases more than 3,000 events, from adventure and strategy games to miniatures and computer games, and offers more new product introductions than any other game convention in the U.S. In addition, GenCon brings together a wide variety of celebrities, from science fiction and fantasy television and movie roles as guests of honor who participate in special appearances and Question & Answer sessions with attendees.

"I'm very pleased and excited to have reached agreement with Wizards of the Coast to purchase the GenCon Game Fair. For years, I have enjoyed going to GenCon, playing new games, seeing my friends and having fun. GenCon for me is the best four days of gaming," said Peter Adkison. "This deal enables me to run a convention and stay very active and involved in an industry that is near and dear to my heart."

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